So, you have found your export-import business idea and looking to start up and name your export/import company in a proper way?
Actually, the company names are the first things that customers remember when they re-brain to find the product or service they have experienced through. The name for
In addition to the
Naming an
If you have made all the pre-work and research and you have find the business opportunty, selected the right markets, have your business partners ( suppliers and buyers) and you have the executions plan for your export import business. Then the next step, before getting started is indeed selecting the name for your export import company.
PS! If you haven’t figured out your target markets, customers, suppliers and the way of
The following article shares the best and most common corporate naming practices, principles and methodologies to help you work out and select the best name
A good company name can be the result of the first set or the refining process for a while. There is no magic formula to help you put together a good name for
Below are some of the best and most practical principles what to consider, before naming your
The attractiveness of the enterprise should be in the comapny name
The name is not just for calling, it is an opportunity for the business to show its differences without resorting to any other promotional strategy. You can find the short name, which can immediately highlight the features, an example, the uniqueness of the product your company is exporting or importing.
For example, salt is a commodity that many people assume that it is all the same. But it can still be distinguished sharp business minds. in the USA there is a company with a name “Real Salt” it specializes in the production and selling of salt, which has earned a lot of attention by its name.
The word “real” makes this salt more valuable in the eyes of the consumers. Finally, more people want to use that particular salt their meals. As a result, “Real Salt” appeared on the tables of high-end restaurants, at many of the supermarket chains, grocery stores and other health food stores across the United States and also is being exported to overseas countries.
Realted article: Export import business ideas and opportunities
Things to consider for the export import company name
Choosing a name of for the company is similar like choosing the name for the brand. The right brand name should leave an impression, connect with potential customers of the brand. A good company name can be precisely promoted in media advertising, via word-of-mouth, and branding. In order to choose an effective export-import company name, you need to consider the following factors.
Related article: Exhaustive guide for export import business
Protection
This is the most important branding principle. The company
Are suitable domains available for the company name
First of all, the domain can be different from the official company name. A domain name can be also identical to your company name. But what is most important, is the domain name should reflect the nature of your business and should be easily associated with your company name.
Most good domain names are taken by the brand/company owners.
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Seek simplicity, company name should be easy to remember
One of the most common naming principles is “simple”. Export import company name may be long but easy to remember, easy to read will be more effective than the short but difficult to remember. Do not force customers to remember your company name if it’s too complicated and difficult to read.
Avoid negative associations of sound and meaning
Because things, words, symbols have different meanings in the different cultures and nations, it is wise to also do research and make sure, your chosen name
Especially pay attention to the words, numbers, symbols in the asian cultures.
Product characteristics
Not necessarily all company names must show the industry and products. However, for small brands and companies, not widely known, this is the fastest way for customers to remember and know. Example, if you are dealing with the exporting or importing of fruits, then consider to associate your
Differenciate
The company name must show the difference with the competition. It should not be labeled as such, or may contain elements used by competitors. Export import company name should express the attributes, characteristics of the products its exports, to make a strong mark with customers.
Match company name with market segments and target customers
For the popular segment, it needs to be simple and easy to remember in accordance with the tastes of ordinary consumers, laborers, rural or urban people. Example If your brand positioning to the premium segment, then the company name should create a sense of luxury, class.
Ways to name your export import company
In common there are many ways to select name for your import export company. Here are some straightforward methods you can use now to form awesome name for your new export import company:
1.Name the company under the name of a person
Many companies named after the founder: Walt Disney, Toyota, Honda …
This option is suitable for private companies, families. However, many large companies in the world derive their name from the company name. There are several ways to name the company by name:
– Name the business owner
– Named by the first the founder of the business
– Named by the names of the loved ones: spouses, children, etc
– Or named by the the founder’s surname
The advantage of this naming is that it’s easy to protect your company name when it comes to disputes and does not waste time creating brand names.
The disadvantage is that this kind of export import company name is inextricably linked to the founder, making it difficult to transfer the franchise.
2.Name the company by location
This is a very traditional naming convention used to emphasize the indigenous nature of an enterprise that gives it an advantage when it serves in the local market or in the case of a product or service of an enterprise. There are several ways to name accordingly to this method:
– Get the geography name as the main name
– Get famous locations for the type of product you are trading
– Get the names of the countries
– Get the place name as an indication of origin
3.Name the company with acronyms
This is a new way but quite common in businesses. Initially, these names may be abbreviated as full business names, but then by more convenient use it may become an alternative name and sometimes a legal name for the business. There are several ways to name it:
– Abbreviated place names and occupations
– Acronym for full company name
– Get the first letter of the name
Abbreviated abbreviation of the full company name or abbreviated business strategy.
The advantage of shortening the name helps the company become more concise, convenient when dealing with customers.
The disadvantage- is hard to remember, difficult to build brand identity by this name and difficult to obtain trademark rights.
4.Name the export import company reminiscent of the business products
There are many businesses that use this method to name the business. As it seems obvious, the name of a business must evoke the field in which it operates. This name is only effective when your industry is new and few competitors are involved.
This name will be less effective if you are in a competitive and competitive rivalry. Because then no one will be able to distinguish
5. Name your company with descriptive adjectives
This is one of the most commonly used company naming methods. It reflects the aspirations of business owners when entering the business such as:
– Luck, success
– Evolving credibility, trust
– Raise the aspirations lead
– Evolving business philosophy
The advantage of this naming is to use a brief description of the brand as the export import company name. This method directly communicates the nature of the company.
A descriptive name descriptor can make it difficult to dispute ownership of a brand name.
6. Name the export import company inspired by the nouns
Sometimes a repetitive noun can be used very effectively to name a company. Try one of the following:
Inspired by the mythical gods: Venus, Sun, Venus, Zeus …
– One of the planets in our solar system: Venus, Mercury, etc
– One of the flowers: Roses, Amelia
– Be inspired by animals: Tigers, Eagle,
– Inspired by a beautiful scenery
– Inspired by literature: Cascade, Casanova
7. Name your export company in foreign languages
This is a trend that is increasingly used in businesses and especially young international enterprises. More and more people are able to use English or understand foreign languages. Therefore, the tendency to use a foreign language to name a company will make the business more modern, linked to the attributes that the language of that country represents.
8. Name your export-import company in an abstract name
An abstract company name that has no meaning, used by the founders to use the wordplay technique to brand itself, for example, Kodak, Xerox or Rolex.
These brand names are easy to name the brands, because no one ever named such. Also use this naming convention. This naming convention is pretty good that you can try with your newbie trading company.
Another interesting way to name your export import company is that you can refer to is to create a new vocabulary by matching the words that are available.
In fact, in the language, we find many new words made up by combining two words that are available to synthesize their meanings, such as “brunch” is a combination of “breakfast” and “lunch”
Final check for export-import company name
After, you have brainstormed many different names for your export import company , using the methods and principles we described above, it is time to make the final decision and stick with one and only. Below are 2 most important things you should determine, before making decision.
You should finally ask the following questions:
Is the brand name registered?
If you find out that your selected company name is registered or used, then you should choose another company name, avoid unwanted incident happens later.
Is suitable domain name available?
In the digital age like this, there are thousands of domain names registered each day. You have to make sure the suitable domain name you want, has not been registered. Because the cost of acquiring already registered domain names can be very expensive.
Remember, domain name can be different from official company name, but it shall be reflect your business nature. We suggest to register desired domain names advance ( you can do it before you registered company). It is small investment, what can save your time and money in future. Because think, how frustrating it is, when few months later you discover, that someone had already taken your planned domain names…
You also need to check the meaning of the domain if translated into other languages.
Make sure the brand name does not have a bad meaning when translated into other languages, such as Chinese or English … This is essential if you want the name, which has potential to reach out to the world. And there are a few notes about the domain you are interested in:
What if you select a bad name for your export import company?
Misbranding for a company, product, or service can hinder marketing efforts, because if advertising is too difficult to read and difficult to remember it will lead to the misunderstanding of the export import company name.
Company naming requires creativity, knowledge of the law and strategic vision.
A wrong name causes the company to face unnecessary legal risks or stigma. Finding a name that not only matches the company, its concumers but also
If you have successfully applied one of the above 8 ways, do not think that with the new name, you may experience quiet days. Even though the name is protected by industrial property rights, a name that has been in use for five years can still be attacked and decayed in the face of competition.
In order to avoid disappointment, it is better to have plans and strategies also for new ventures. In addition, many businesses are reluctant to face the roadblocks if building a market position for their own brand as this is a very long and expensive process. Because of this, many new and un-ethical manufacturers still want to use the famous names of the
But recent studies show that businesses, which want to enter the market by their own strengths, abilities, and characteristics to build their own brand, not to “copy” other famous brands and company names. Will finally become much more successful and they will get a stable market position. Those
Name of your export-import company last
NB! pay attention to the fact, that naming of your company and other more formal activities shall be done only, after you have done all the more important things, like market research, analyze, to determine your business opportunity, determining right customers, rights target markers, right suppliers. And also, you should have already the plan for your entire export-import business.
Some people tend to start
If you